In 1890, George Reif moved to Chattanooga with his wife Louise Mueller and their son Charles. The Reif's became part owners of Conrad Geise & Company, which was later renamed Chattanooga Brewing Company. George was president until his death in 1899. His wife then assumed the presidency of the company. She was well known and respected as being shrewd, efficient and one of the ablest woman in Chattanooga. She was said to have done more charity in Chattanooga than any other one person of the time until her death in 1907. Their son, Charles also worked with his father in the brewing business. The two were the largest stockholders in the Jung Brewing Company until it was sold in 1889. Charles became president of the Chattanooga Brewing Co. in 1907, after the death of his mother. The brewery operated until 1915 when prohibition forced its closure.