It started in late 2008, Scott Rudich stroked his salt and pepper goatee. His eyes glanced down to his hand. Sitting comfortably on his couch, he admired the ruby red hue of a tasty rustic Russian River Consecration. Just then, he received a timely text from longtime buddy, Rich DiLiberto. For years the two men pondered the joy of their life, becoming twisted up in the usual paths one takes; landing a successful job, finding a wife, building a great family with. Neither men cared much for the rudimentary, aimless careerism associated with the mundane, despotic corporate world.
